Should You Ever Mention Your Competition? Ford Did! FedEX Did! - fencerider Case Study

Discussion in 'Print Ads' started by fencerider, Aug 28, 2013.

  1. katycarpetcleaning

    katycarpetcleaning FatCat Entrepreneur

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    That's it. I'm going to hell.
     
  2. TheEyeball

    TheEyeball Friend of the Ladies

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    Ross Trittipo
    This is a powerful thread guys, let's try to keep it on topic.
     
  3. UpFront Home Services

    UpFront Home Services Syndicated FatCat Entreprenuer

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    Now if only we can get SS or Coit to mention us... Lol
     
  4. katycarpetcleaning

    katycarpetcleaning FatCat Entrepreneur

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    They do, but the swear words have to be bleeped
     
  5. UpFront Home Services

    UpFront Home Services Syndicated FatCat Entreprenuer

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    Well ill give you that much lol
     
  6. 212.0

    212.0 Syndicated FatCat Entreprenuer

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    Ty Cranmore
    Letter typed up and will hit 500 homes tomorrow, not mentioning competition in this letter only what sets us apart. We will see fresh ground, fresh meat
     
  7. fencerider

    fencerider Entrepreneur

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    Good deal.

    It made sense when Ford was specifically targeting Chevy owners.
     
  8. UpFront Home Services

    UpFront Home Services Syndicated FatCat Entreprenuer

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    Enveloped? Or door to door?
     
  9. Decker01

    Decker01 Syndicated FatCat Entreprenuer

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    And think about the iconic nature of a '57 Chevy. Sure it wasn't an icon yet, but still a well built and beautiful car. Ford had tough competition and undoubtedly loyal Chevy owners to sway.

    The letter uses some of the same tricks, call to action with great offer, entice the customer to open the door for you, list of benefits, speak directly to the customer honestly ...
     
  10. fencerider

    fencerider Entrepreneur

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    It took a week, but finally somebody starts nailing the key takeaways from this letter.
     
    Decker01 likes this.
  11. 212.0

    212.0 Syndicated FatCat Entreprenuer

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    Ty Cranmore
    null_zpsf76c4909.jpg
     
    UpFront Home Services likes this.
  12. 212.0

    212.0 Syndicated FatCat Entreprenuer

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    Tried to make it look a little more home grown than the professional postcard
     
  13. johntalley

    johntalley FatCat Member

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    John Talley
    If I had some thing like that close to me I would go door to door with my kid ( pst cards door to door and then get off your but and go door to door you will have more work then just doing it one way ..

    and there is nothing bad about talking about the other guy as long as you keep your self in check ... So I love the add's
     
  14. Decker01

    Decker01 Syndicated FatCat Entreprenuer

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    I tried doing some research real quick, but realized I was maybe taking it too far, but...

    I'd like to see a comparison of Ford and Chevy sales prior to and after this letter went out... especially in immediate area (wasn't it Detroit?).
     
  15. ratherbewalking

    ratherbewalking Syndicated FatCat Entreprenuer

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    Since I'm over-analyzing every piece of mail that I get (because I plan to do a mailing of some sort very soon).

    I couldnt help but notice this.

    competitorsdontoffer_zps1debd3e5.jpg

    I think companies mention their competitors more than we realize.
     
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  16. 0331grunt

    0331grunt FatCat Player

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    I'm seeing something like this made with some local cleaners vs. my own company and being able to show the client what separates me from them. I need to develop a mailing as well. This is opening my eyes to so many different things that have never popped into this thick cranium of mine before, or that I have never realized how valuable they can be to me! Thanks.
     
  17. 212.0

    212.0 Syndicated FatCat Entreprenuer

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    Ty Cranmore
    It worked! I snagged 1%

    Sad thing is I only did 100 of them and scheduled 1

    null_zpsf76c4909.jpg
     
  18. fencerider

    fencerider Entrepreneur

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    That's a really small sample size so its hard to extrapolate. Send a thousand!
     
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  19. 212.0

    212.0 Syndicated FatCat Entreprenuer

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    Ty Cranmore
    Ya I hear ya the 1% thing was a joke, but I do think that letter with the card has potential
     
  20. fencerider

    fencerider Entrepreneur

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    Hahaha, 1% is 300% better than what Shame says is possible in this industry though, so you must be on to something if you are proving him wrong!
     
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