Help Me Design My Next Business Card

Discussion in 'Print Ads' started by ratherbewalking, Nov 16, 2013.

  1. ratherbewalking

    ratherbewalking Syndicated FatCat Entreprenuer

    Joined:
    Aug 22, 2013
    Messages:
    710
    Likes Received:
    242
    Its about that time to get some new business cards, and from reading a thread or 2, I have realized that mine dont sell, they inform. I would like to get some input from you guys and mach up a few concepts based on what suggestions I get.
     
    Kipp likes this.
  2. Torrey W

    Torrey W Syndicated Entrepreneur

    Joined:
    Jun 24, 2013
    Messages:
    4,003
    Likes Received:
    1,366
    Name:
    Torrey Whitaker
    Number one rule in my book is: Use both sides of the card.

    That's double the advertising potential and many let it just sit blank.

    Hand someone a card and watch them. They 9 out of 10 times flip it real quick to see if there's bonus material on the back.
     
  3. Joseph Rogers

    Joseph Rogers Syndicated FatCat Entreprenuer

    Joined:
    Aug 23, 2013
    Messages:
    984
    Likes Received:
    264
    It's fine for you to come up with basic concepts, but I think most of us are best served by having a graphic designer do the work, and a local printer make them up.
     
  4. ratherbewalking

    ratherbewalking Syndicated FatCat Entreprenuer

    Joined:
    Aug 22, 2013
    Messages:
    710
    Likes Received:
    242
    I was more less looking for ideas on content.
     
    Kipp and TheEyeball like this.
  5. TheEyeball

    TheEyeball Friend of the Ladies

    Joined:
    Jun 24, 2013
    Messages:
    2,209
    Likes Received:
    1,206
    Name:
    Ross Trittipo
    Absolutely, let a pro have a modicum of control over design and layout, but be careful about giving them total control. They are going to want to do stuff like giving your logo/biz name top billing. It's critical to delegate this as opposed to abdicating it. A lot of these graphics guys and print guys say they are marketers too, but they aren't.
     
    Torrey W likes this.
  6. TheEyeball

    TheEyeball Friend of the Ladies

    Joined:
    Jun 24, 2013
    Messages:
    2,209
    Likes Received:
    1,206
    Name:
    Ross Trittipo
    I'll tell you what I did, I pretty much just ripped off Bill Yeadon's card. It pushes a hot button on one side, and promises the solution on the other. I've posted this before and he's never told me to stop, so I'll post it again. :) This side punches you in the gut and suggests that he can fix the problem that's been posed:

    IMAG2148.jpg

    Then this side gives the solution:

    IMAG2150.jpg


    When I started working on my cards, I knew I wanted a good hot button like Bill's. Rather than guess what some hot buttons might be, I ran two national surveys to find out why and when people hire professional cleaners, and what they love and hate about the process. One of the most common revelations is that people with pets worry their house smells. So I used that as a hot button, and by far, this is my best performing biz card.

    20131117_140017_zps7cbf0b8a.jpg

    20131117_140039_zps848ca979.jpg

    So my suggestion would be to find a hot button. Put it on one side of your card and suggest that you have the solution. Then on the other side of the card slam home that you have the solution.
     
  7. Torrey W

    Torrey W Syndicated Entrepreneur

    Joined:
    Jun 24, 2013
    Messages:
    4,003
    Likes Received:
    1,366
    Name:
    Torrey Whitaker
    Hands down best card any cleaner has ever made.
    Some may argue because of preconceived ideas of what looks "cool" or flashy, but a real business owner cares about one thing: SALES. And that card gets them.
     
    Mike McNally likes this.
  8. PCS_FL

    PCS_FL FatCat Member

    Joined:
    Nov 9, 2013
    Messages:
    137
    Likes Received:
    64
    upload_2013-11-18_21-42-44.png I came across this card as I was searching for best card designs. I've been trying to come up with something this clever.
     
    Kipp likes this.
  9. ratherbewalking

    ratherbewalking Syndicated FatCat Entreprenuer

    Joined:
    Aug 22, 2013
    Messages:
    710
    Likes Received:
    242

    That is perfect!

    Anyone have any suggestions on a good headline?
     
  10. Steve Toburen

    Steve Toburen FatCat Entrepreneur

    Joined:
    Sep 4, 2013
    Messages:
    453
    Likes Received:
    204
    You're a pretty smart guy, Ross.

    It is late and I am tired. So instead of my usual verbosity I'll tell everyone to click HERE for Billy Yeadon's 16 "Dos and Don't of Business Cards".

    My job here is done...

    Steve

    PS If you use the back side of your card (and you should) make sure there is lots of white space and the back surface should be matte instead of glossy so people can write on it.
     
  11. Bill Yeadon

    Bill Yeadon FatCat Entrepreneur

    Joined:
    Aug 23, 2013
    Messages:
    308
    Likes Received:
    204
    Eyeball,

    Use it as much as you like. It just reminds me how much I enjoy snowshoeing in the Rockies.

    Jeremiah Johnson Yeadon




     
  12. fencerider

    fencerider Entrepreneur

    Joined:
    Jun 20, 2013
    Messages:
    1,907
    Likes Received:
    752
    What's your cards looking like these days @TheEyeball ?
     
Loading...

Share This Page